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A good ad offerQuestion What are the characteristics of a good advertising offer?
Answer A good offer has three characteristics. If you want people to sit up and take notice, your offer must have these qualities:
1. Believability 2. Involvement 3. Creativity 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
Related Categories: Creativity, Marketing, Branding, Advertising
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