Small business answers — NOW!

Acquiring venture capital

Question
How can I acquire venture capital to fund my business' growth opportunities? 
Answer
First, you must understand that venture capitalists are inundated with business plans and funding requests and typically respond to a tiny percentage of these pitches. You must make your proposal creative in presentation and compelling in substance to even get looked at, let alone funded. There are many critical elements to demonstrate, but three of the most obvious and important are:

1. Sales revenues that demonstrate the market potential of your product or service.

2. A management team that has the proven ability to execute your plan.

3. Differentiation from the competition. 
Brain Trust contributor: President, Three Arrows Capital Corp. and author of When Venture Capitalists Say “No”
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