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Ad creation objectiveQuestion What is the goal when writing copy for an ad?
Answer Copy for any advertisement should have a specific objective to get the reader to take action.
Start building any ad by stating your objective, then draft the copy to that objective, which should be not so much to sell a product, but rather to generate a response, such as a phone call or a store visit. Somewhere in your ad ask directly for a response to your objective. 
Brain Trust contributor:
Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
Related Categories: Marketing, Branding, Advertising, Selling
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