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Advantages of a blog

Why should my business have a blog? 
The potential business advantages of a Weblog, or blog, include:

- They are relatively simple and easy to use

- They offer quick communication to get your ideas and information out on the Internet

- They can help open a dialog with your customers

- Blogs are more personal than a website

- They can be an effective marketing tool

- The ability to moderate and manage content 
Brain Trust contributor: Author of Brain Drain: The Impact of Offshore Outsourcing
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