Advertising clutter definition

Advertising clutter refers to what most consider to be a constant multi-media barrage of commercial messages to which modern humans are subjected. It has been estimated that in a typical day in the 21st century, a person will see or hear hundreds, if not thousands of commercial impressions, between broadcast, print, Internet, billboards, etc.

The term may also be used to identify the extreme challenge advertisers face getting their message seen or heard as they develop strategies for taking products and services to market.