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Aggressive sales strategyQuestion How do we balance an aggressive sales strategy with making sales that don't fall apart before delivery?
Answer For maximum sales performance without sacrificing quality, consider these points:
- Aggressive doesn't have to mean poor quality, but it does require training your people to understand this. Ensure your sales training program includes how to close sales that will stick. Salespeople must help balance quality versus sheer quantity. - Remember that sales people are motivated by compensation. So establish a charge-back system for sales that fall apart and make sure your sales staff understands how this program works.
Brain Trust contributor:
Author of Finance for Non-Financial Managers
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