Small business answers — NOW!

Attracting potential investors

Question
What can I do to make a new business more attractive to potential investors? 
Answer
Demonstrate management competence and commitment. Many investors say that a bad model may be saved by a great management team, but a good model probably won't make it with a bad team. Put together a great team and show it off.

Present a very clear sense of market positioning that is appealing and compelling. The business model should include a clear view of who the customers are and why they will do business with you profitably over the long term.

Back up your management team and business model with sound, verifiable market research. 
Brain Trust contributor: Author of Hurdle: The Book on Business Planning President, Palo Alto Software
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