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Before-tax profit use

Question
When and how is the "before-tax profit" margin used? 
Answer
Before-tax profit margin is used as a way of comparing businesses in the same industry because it eliminates the variable of taxation which can be effected by many things.

The before-tax profit margin is calculated by dividing gross earnings by gross revenues and expressing the result in a percentage. It represents the amount of sales revenue that a company earns as pre-tax profits.

If a company earns $200,000 (before-tax) on total revenues of $5 million, the before-tax profit margin is 4% ((.2/5) X 100). 
Brain Trust contributor: Author of Instant Profits: Making Your Business Pay
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