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Benefits of e-commerceQuestion How can my company benefit from e-commerce?
Answer There are many benefits of e-commerce, and here are a few of the most prominent ones:
- Brings you closer to your customer because you're available to them -- virtually -- 24/7 - Allows customers and partners to access information directly, on-demand - Websites can be fully customized and innovative - Increases feedback in terms of communication and marketing responses - Provides a relatively low cost commercial presence - Website content may be easily and rapidly modified - Transactions may be fully automated - Makes the location of a company irrelevant - Makes the size of a company less relevant with equal access
Brain Trust contributor:
Author of The e-Commerce Question and Answer Book
Related Categories: Customer Care, Internet Strategies And Practices, Marketing, Branding, Advertising, Selling, Technology
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