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Benefits of e-commerce

Question
How can my company benefit from e-commerce? 
Answer
There are many benefits of e-commerce, and here are a few of the most prominent ones:

- Brings you closer to your customer because you're available to them -- virtually -- 24/7

- Allows customers and partners to access information directly, on-demand

- Websites can be fully customized and innovative

- Increases feedback in terms of communication and marketing responses

- Provides a relatively low cost commercial presence

- Website content may be easily and rapidly modified

- Transactions may be fully automated

- Makes the location of a company irrelevant

- Makes the size of a company less relevant with equal access 
Brain Trust contributor: Author of The e-Commerce Question and Answer Book
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