Biggest direct mail mistake

Without a doubt, mailing to the wrong list of prospects will ensure that your campaign will fail. It happens when you don't do enough research into which lists to test and mail to.

In direct marketing, the list IS your market. Do your homework by finding the absolute best possible list. Then test that list.

If you use a list broker, make them do the homework and EARN their commission by getting you the best possible list of prospects.

Additional time and effort here will not be wasted. No glitzy brochure, exceptional offer and great free gift will make a tuna canning factory purchase bottle caps.