Small business answers — NOW!

Blanket order value

Question
How valuable is it to establish a blanket order with one of my customers? 
Answer
A blanket order is a very valuable relationship to establish with a customer because it places your business in a high orbit of preferential vendors.

What a blanket order does not give you, typically, is exclusivity. It's quite common for a business to have more than one blanket order with vendors offering similar lines.

Consequently, it's quite possible that, if you don't keep the benefits of doing business with you in front of your customer, you could be the proud owner of a blanket order, but with no sales. 
 
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 6290