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Bounce-back definitionQuestion What does the term "bounce-back" mean in marketing?
Answer A bounce-back is a follow-up offer that is send to a customer along with a product that has already been ordered.
A bounce-back is a good selling tool for at least two excellent reasons: 1. Your new offer is essentially free of deliver charge to you. 2. This offer is being made to a qualified, current customer. 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
Related Categories: Marketing, Branding, Advertising, Selling
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