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Brand platform definitionQuestion Recently heard someone talking about a "brand platform." What is that and why would my small business need one?
Answer A brand platform is a set of guidelines that govern all aspects of a brand: visual elements, messages, perceptions and implementation.
Make sure your platform platform is easy for all employees to understand how to properly support and leverage the brand elements. 
Brain Trust contributor:
Co-authors of Abullards ABC's of Branding
Related Categories: Marketing, Branding, Advertising
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