Brochure in direct mail
If a letter is so strong in direct mail, do I need a brochure?
You should have a brochure, or better yet, a booklet. Both can be used to build credibility for your offer. But remember, the brochure tells, the letter sells.
Use a brochure and a letter symbiotically:
- Show the features of your products in the brochure.
- Discuss benefits of those features to your prospect in the letter.
Together, the brochure and letter improve any direct mail campaign's effectiveness.
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