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Brochure in direct mailQuestion If a letter is so strong in direct mail, do I need a brochure?
Answer You should have a brochure, or better yet, a booklet. Both can be used to build credibility for your offer. But remember, the brochure tells, the letter sells.
Use a brochure and a letter symbiotically: - Show the features of your products in the brochure. - Discuss benefits of those features to your prospect in the letter. Together, the brochure and letter improve any direct mail campaign's effectiveness. 
Brain Trust contributor:
Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
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