Building implementation into a business plan

First, ask yourself these questions:

- Is the plan simple?
- Is it easy to understand and to act on?
- Does it communicate its contents easily and practically?
- Is the plan specific?
- Are its objectives concrete and measurable?
- Does it include specific actions and activities, each with specific dates of completion, specific persons responsible, and specific budgets?
- Is the plan realistic? Are the sales goals, expense budgets and milestone dates realistic? Nothing stifles implementation like unrealistic goals.
- Is the plan complete? Does it include all the necessary elements?

What is required in a plan varies depending on the context, but for a plan to work, it needs to cover these implementation fundamentals.