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Business creativity

Why should I use creativity in business, when I'm not so creative? 
One good reason is that it works to heighten your profile and halo among clients and prospects. Creativity is the generation of something new and useful that's developed to provide a solution or a new approach to doing business. Your business won't survive in the 21st century without a healthy dose of creativity.

Your last great idea was a product of your creativity. Truth is, you're creative all the time, in your own way. Your creativity may not be flashy, but it's who you are. Feed and foster your personal creativity - in whatever form it takes. 
Brain Trust contributor: Author of Instant Profits: Making Your Business Pay
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