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Business plan for web-based business

How does the business plan for a Web-based business differ from a standard one? 
Your business plan will still cover the company, the products you sell, your market analysis, strategy, management team, and your financial analysis. But where a retail business plan might be concerned with parking and location, yours will be concerned with Web traffic and visitors.

Part of the content of your plan will be different, but the process and the topics to cover are still the same as for a standard business plan. 
Brain Trust contributor: Author of Hurdle: The Book on Business Planning President, Palo Alto Software
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