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Business start-up costs

Is the research I do to discover whether to start a business part of my business start-up costs? 
Yes. Generally, start-up costs are considered the expenses paid during the first few years of your business.

However, for tax purposes, the term “start-up costs” has a very specific meaning. This can include amounts paid to investigate whether to start or purchase a business and which business to start or purchase. Expenses related to these activities are treated as start-up expenses. 
Brain Trust contributor: Author of J.K. Lasser's Small Business Taxes 2007
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