Certifying woman-owned businessQuestion Why should I go to the trouble to certify my woman-owned business?
Answer Being a certified woman-owned business can get you business. According to a recent survey by the Center for Women's Business Research:
- 79% of corporations have policies to promote purchasing from certified Women's Business Enterprises (WBEs). - 38% of corporations require bids from at least one certified WBE. - 44% of WBEs say that certification was helpful in getting business with corporations. - 56% of WBEs say that certification made a positive difference in finalizing a contract. For further information about certification, check out The Women's Business Enterprise National Council (WBENC) www.wbenc.org. 
Brain Trust contributor:
Author of Nine Lives: Stories of Women Business Owners Landing on Their Feet, and The Woman's Advantage
Related Categories: Government Support, Marketing, Branding, Advertising, Minorities In Business, Selling, Women In Business
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