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Certifying woman-owned business

Question
Why should I go to the trouble to certify my woman-owned business? 
Answer
Being a certified woman-owned business can get you business. According to a recent survey by the Center for Women's Business Research:

- 79% of corporations have policies to promote purchasing from certified Women's Business Enterprises (WBEs).

- 38% of corporations require bids from at least one certified WBE.

- 44% of WBEs say that certification was helpful in getting business with corporations.

- 56% of WBEs say that certification made a positive difference in finalizing a contract.

For further information about certification, check out The Women's Business Enterprise National Council (WBENC) www.wbenc.org. 
Brain Trust contributor: Author of Nine Lives: Stories of Women Business Owners Landing on Their Feet, and The Woman's Advantage
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