Client samplesQuestion How do I proceed when providing clients with customized sample work.
Answer Before you start, determine the size of the account that awaits you if you do get the job. Investing the time and resources in this type of speculative effort is generally only worth while if you can afford it and/or the rewards are significant.
Learn to develop a sense of whether you actually have a shot at getting the business. You don't want to invest your time and resources helping someone else get the job, or giving your ideas away for free.
Brain Trust contributor:
Author of How To Set Your Fees And Get Them
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