Commission pay structureQuestion How should sales commission plans be structured?
Answer The elements of commission plans include the goals, measurements, timing and rewards. The combinations are almost infinite but patterns may be found in some industries. Here are a few key considerations:
- Goals should tie directly to the business plan and consider both sales volume and profitability. - Measurement should be clear and unambiguous. - Timing should be near enough term (usually less than a year and sometimes immediate) so it is motivating. - Reward percentages or sums should be fair and consistent with the industry. - Adjust the compensation to match changing goals but be careful not to confuse or demoralize the commission staff.
Brain Trust contributor:
Author of Instant Profits: Making Your Business Pay
Related Categories: Management, Selling
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