Small business answers — NOW!

Communicating a brand

Question
What's the best way to communicate my brand? 
Answer
The best way to communicate your brand is to exaggerate, accentuate and eliminate.

Your audience is assaulted with thousands of brand messages daily. Many of these messages are fragmented, convoluted and confusing. So when it comes to your brand, make sure they “get it.”

- Exaggerate. Don’t be shy when emphasizing your brand.

- Accentuate. Put the spotlight on the important stuff.

- Eliminate. Get rid of all the wasteful, meaningless junk that does not contribute to the essence of your brand.

Run all your communication activities through the brand filter. Keep only those elements that connect with your brand’s purpose, personality and promise. 
Brain Trust contributor: The Branding Diva; author of the Brain Tattoo newsletter and the newly released book, Brain Tattoos
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 2042