Creating a logo

To create a successful logo, keep it simple. Your logo is nothing more than a visual mark that represents your brand, and makes it easy for people to identify your company and recognize it. Here are a few points and tips:

- Complicated logos are more difficult to recognize.

- People memorize logos in exactly the same way they memorize printed words.

- Logos are first recognized by shape, then by color.

- Good logos have unique shapes that are quickly differentiated.

- Use a limited color scheme.

- Use colors and shapes that suggest something positive in your industry.

- Don't use images that are so trendy that they will quickly become dated.