Creating online credibilityQuestion How can you backup the claims you make on your web site?
Answer Be responsive: Be sure to respond to phone and email requests within 24 hours, or sooner. This makes a strong impression on a new prospect.
Document your past successes: Don't just tell prospects what you can do; show them by including case studies describing real results and testimonials from real people. Be generous with samples of your work: Your prospects will want to see the quality of your work before they decide to invest in you. Meet your current client's expectations: If you promise something by a certain deadline, make it a high priority to meet that deadline. If you cannot, be proactive. Get in touch with your client to negotiate a new timeline, perhaps with a portion of the deliverable at the original deadline and the rest to follow. 
Brain Trust contributor:
Author of Marketing Creative Services On-line, Self-Promotion On-line and her newest, Stop Pushing Me Around
Related Categories: Communication, Customer Care, Internet Strategies And Practices, Marketing, Branding, Advertising, Quality Process
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz |
    AskJim ID: 1160
|
 |
|
|
Small business answers — NOW!
Ask your business question:
|
©Copyright 2009-2012 by Small Business Network, Inc.