Small business answers — NOW!

Customer appreciation

Question
What are some effective ways to show our customers we appreciate them? 
Answer
Take some time to look at the "Valentines" you send your customers every day:

- Value. Take a close-up view of the value you provide, and talk to your team about new ways of adding value to the customer experience.

- Attention. Giving someone your undivided attention is one of the best ways to show you care. Are you and your employees giving your customers 100% of your attention at each touch point?

- Love. Love in business is about your devotion to the well-being of your customers, your staff and yourself.

- Energy. Do you put energy and enthusiasm in everything you do? A "can do," upbeat attitude will get you far with employees and customers.

- Nurture. Nurture relationships with all stakeholders by constantly looking for ways to build trust, show respect, communicate with kindness and add value.

- Touch. Touch people's hearts before you expect them to reach for their wallets. Loyalty is an emotional attachment.

- Integrity. Be able to define it, know what it means and what it looks like to you personally and to your organization

- New ideas. Fresh ideas and new solutions are critical in the 21st century economy.

- Exquisite. To stand out in a crowd, the customer care you deliver must be exquisite. 
Brain Trust contributor: Customer Care expert and author of Winning at Customer Retention and Building Customer Loyalty
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 1931