Customer-focused cultureQuestion How can I keep employees motivated to provide great customer care and build customer relationships?
Answer Excellent customer care is delivered by positive, enthusiastic, customer-centric employees. To keep employees motivated to deliver the best possible customer care every day - and build great customer relationships - you have to:
- Train employees about your company's plan for customer care excellence and specifically what is expected of them. - Continuously point out the ways that excellent customer care benefits the company and the employees themselves. - Let employees know when they’re doing things right so they can develop their own positive "self-talk." 
Brain Trust contributor:
Customer Care expert and author of Winning at Customer Retention and Building Customer Loyalty
Related Categories: Communication, Customer Care, Management, Motivation, Team Building, Training And Education
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