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Customer loyalty challengeQuestion Why is it so hard to earn customer loyalty?
Answer It's tougher to earn customer loyalty today than ever before because customers:
- Have more choices than ever before from many more sources - Are more educated about the products and services they want. Therefore, there is now a high threshhold to "wow" customers enough to keep your brand foremost in their minds. On the bright side, if your company can address these issues, you have a chance to stand out in what many consider to be an environment of poor service. 
Brain Trust contributor:
Customer Care expert and author of Winning at Customer Retention and Building Customer Loyalty
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