Definition of DBA
What does DBA mean?
DBA stands for "doing business as ... " It's used to allow a company to operate under a different brand name than the name used to incorporate.
Here are some famous examples:
- General Motors, dba, Pontiac
- Yum Brands, dba, Kentucky Fried Chicken, or dba, KFC.
Here's one on the small business level:
- Smith Brothers, Inc., dba, Crystal City Seafood.
With the use of a dba, the Smith Brothers can add new brands, like Crystal City Steak House, as wholly owned subsidiary of their corporation, without changing the legal entity or adding an additional one.
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