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Deluxe edition definitionQuestion What does the term "deluxe edition" mean?
Answer "Deluxe edition" is an enhanced version of a regular product which is available at a slightly higher cost.
The selling strategy is based on the belief that once customers have emotionally committed to the purchase of a regular product, it’s not as far of a stretch to go for the deluxe edition. 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
Related Categories: Marketing, Branding, Advertising, Selling
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