Demographics in business planQuestion What demographics should I include about my target market in my business plan?
Answer When you're selling to businesses, the demographics of target markets are broken down into business categories such as size (measured by sales or number of employees), industry, region, or other categories.
The segmentation is always strategic. Choose a segmentation scheme that helps you understand the market and develop meaningful marketing strategies, tactics, and programs. 
Brain Trust contributor:
Author of Hurdle: The Book on Business Planning
President, Palo Alto Software
Related Categories: Business Planning, Marketing, Branding, Advertising
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