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Digital authentication

Question
What is digital authentication? 
Answer
Digital authentication is a security layer service provided by a third-party to authenticate to a website's visitors -- typically e-commerce customers -- that the server they're about to use is the correct one and a secure one.

To acquire a digital authentication for your website, you will need to register your site with a company that issues digital certificates, also referred to as digital ID. 
Brain Trust contributor: Author of The e-Commerce Question and Answer Book
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