Direct mail elementQuestion What is the most important element in a direct mail package?
Answer Without question, the most effective part of any direct mailing package is the letter.
Some mailers have been successful using just a letter without brochure. People receiving your package look at the brochure, but they read the letter. It is, after all, a personal communication from you just to them. 
Brain Trust contributor:
Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
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