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Direct marketing listsQuestion What’s the best way to find customers for direct marketing?
Answer The most efficient way to tap a usable prospect list is to rent one, of which there are thousands available. These lists are typically divided into the two major categories: Compiled and direct response lists.
To acquire a list, search online for compiled lists and direct response lists. 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
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