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Direct marketing objectiveQuestion What is the primary objective of a direct marketing campaign?
Answer Direct marketing has essentially one goal: to get a prospect to take action, preferably to make an immediate sale. This is done by calling or mailing an offer directly to a prospect, whom you hope will do what you've suggested with your offer, such as send in a coupon, or place an order with money enclosed.
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
Related Categories: Marketing, Branding, Advertising, Selling
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