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Disintermediation definition

What is disintermediation? 
Disintermediation is the process of becoming closer to your customer by eliminating middleman or other distancing factors.

When your company automates, the people who currently handle the procedures may be the middlemen that are being disintermediated. Even speeding up a process may bring you closer to your customers.

Another example is to eliminate distributors and sell directly to your customers.

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