E-mail effectiveness

You can increase your reader activity by the way you use the email Sender and Subject lines. These two elements are powerful factors in increasing the likelihood of any e-mail being read.

Sender -- The better known you are to your audience, the more likely your e-mil will be read.

Subject -- If this line is compelling and promises some kind of benefit or offers useful information, it has a much greater likelihood of being read. Just like any advertising or direct mail piece, changing the headline can double or triple response.