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E-mail effectiveness

Question
How do I ensure that my emails won't get deleted before being read? 
Answer
You can increase your reader activity by the way you use the email Sender and Subject lines. These two elements are powerful factors in increasing the likelihood of any e-mail being read.

Sender -- The better known you are to your audience, the more likely your e-mil will be read.

Subject -- If this line is compelling and promises some kind of benefit or offers useful information, it has a much greater likelihood of being read. Just like any advertising or direct mail piece, changing the headline can double or triple response. 
Brain Trust contributor: Revenue Growth Strategist; partner The Results Exchange
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