Early-bird offer definitionQuestion What is an early-bird offer?
Answer An early-bird offer is one that delivers a special discount to customers who buy before a certain date that is stated.
Early-bird offers are good ideas especially when you have a product or service that is seasonal in nature, you can often increase profits during the slow time by offering discounted rates for a limited time period. Remember, customers love special offers. 
Brain Trust contributor:
President of Mason and Geller Direct Marketing, and author of Customers for Keeps and Response!
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