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Effective web sites

Question
What are some of the essentials of an effective web site? 
Answer
1. Easy access to information. Give visitors as many paths to information on your site as possible.

2. Provide your contact information. This includes phone, fax, email, mailing address, etc.

3. Optimize your site with the appropriate meta tags. Each web page contains hidden information that can be found by search engines. Some important meta tags to include are the title, description and keywords that most people searching for your product or service are likely to use. Having the right set of metatags will make your web site much easier to catalog for search engines. 
Brain Trust contributor: Author of Marketing Creative Services On-line, Self-Promotion On-line and her newest, Stop Pushing Me Around
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