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Effectiveness of referral recognition

Question
Why is it important to recognize people who refer your business to others? 
Answer
Everybody loves referrals. And people also love to be recognized for giving referrals.

People just naturally like to help each other, but especially when they know their efforts are successful. A critical element in a successful referral program is to let your contact know when a referral he or she has made comes through and what it meant to you and the other party. From a phone call to an email to a hand-written card or note, let them know their referral helped - and was appreciated. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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