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Email marketing service benefits

Question
What are the benefits of using an email application service provider to send my email marketing campaigns? 
Answer
Benefits of using an email marketing service provider (ESP) include:

- It should simplify your email marketing effort.

- You can track the emails open rates.

- You can learn from your recipients’ behaviors and do more targeted marketing as a result.

- You often will have access to professionally-designed HTML templates.

- ESP’s typically can resolve anti-spam blocking issues with Internet Service Providers. 
Brain Trust contributor: Senior Vice President of Sales and Business Development, Constant Contact
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