Is it important to teach employees how to network?
Yes, it is absolutely important to teach employees how to network, because you shouldn't be the only networker in your business. When everyone is networking you are greatly leveraging your market penetration.
Conduct training and role-play ways to ask for referrals from other customers, friends and family. Bring in a networking experts for in-house training. Send your staff to a networking class, such as the Certified Networker Training, which is available in many markets.
If you belong to a weekly networking group, bring your staff to those meetings one at a time, so each member can see firsthand what networking can produce. This also helps your networking partners feel that they know your business better, since they’ve been able to meet the people in your company.
Brain Trust contributor:
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