Envelope teaser creation
What's the best way to come up with great teaser copy for your envelope?
Write as many compelling lines as you can and then test them on others who can help you pick out the best one. This process also works to create a headline for an ad, or a press release, or the first line of your letter, or the body copy of an ad. Actually, any copy can benefit from sampling and testing with a focus or study group.
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