Small business answers — NOW!

Envelope teaser creation

Question
What's the best way to come up with great teaser copy for your envelope? 
Answer
Write as many compelling lines as you can and then test them on others who can help you pick out the best one. This process also works to create a headline for an ad, or a press release, or the first line of your letter, or the body copy of an ad. Actually, any copy can benefit from sampling and testing with a focus or study group. 
Brain Trust contributor: Author of How to Market a Product for Under $500! and Uncommon Marketing Techniques
© 2007, Small Business Network, Inc., All Rights Reserved.
Subject to the Terms of Use of AskJim.biz
Print this page   Bookmark this page   E-mail this page to a friend   Go back to previous page
AskJim ID: 545