Envelope teaser negatives

Two things could hurt your direct mail campaign if you use envelope teaser copy:

1. Being too specific.
If your envelope copy is too specific and not of interest to the largest segment of your audience, your special offer on the last page won't even be seen. The whole envelope will be tossed out unopened.

2. Not appealing to most.
If you decide to use a teaser, stick to tried and true openers: Free Offer Inside... New Pricing Enclosed... See What's New... Limited Time Offer - Please Open Immediately.

They may be boring, but they are still effective.