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First contact with a referral

What is the best way to contact a prospect after they've been referred to my by someone in my network? 
When you've been told by someone that they've made a referral for you, ask them which of these three methods the recommend you use. Should you:

1. Write a letter or send an email?

2. Call the contact?

3. Set an appointment for a face-to-face meeting?

If you can't ask the source of the referral, default to options 1 or 2, and recommend an opportunity to meet face-to-face. 
Brain Trust contributor: Dr. Ivan Misner is the Founder and Chairman of BNI and author of many books, including Truth or Delusion?and Masters of Success
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AskJim ID: 1793