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Franchising an unestablished modelQuestion Is it possible to go from concept directly to franchising, even before the model has been established?
Answer No. Only proven systems with current market viability and acceptance are true candidates for franchising.
Be careful if you find franchise "consultants" who offer to take your money for helping you launch such a franchise. Once more: A franchise offering is ONLY as good as the proven (profitable) system it seeks to clone into a business opportunity for you. 
Brain Trust contributor:
Principal, the Bibby Group; franchise consultant and entrepreneurship counselor
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