Good email open rate expectationQuestion What’s a good open rate by recipients for an email marketing campaign?
Answer Acceptable email open rates depend on whom you're sending to. For business-to-consumer (B to C) email, the range is from 30% to 39%, while the range for business-to-business (B to B) is 10% to 29%.
Of 13 categories measured during one study, restaurants had the highest open rates and retail had the lowest. 
Brain Trust contributor:
Senior Vice President of Sales and Business Development, Constant Contact
Related Categories: Communication, Email, Internet Strategies And Practices, Marketing, Branding, Advertising, Selling, Telecommunications
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