Help wanted ad tips

The descriptive words you use are critical to attracting the best candidates available. The trick is to say all of the following without writing a book.

- Use an appropriate job title or heading to catch the eye of the job seeker.
- Identify specific job skills.
- Be broad or narrow in focus to manage the size of the desired response pool.
- Use language and terms that are typical to the target audience.
- Include compensation information in the ad only if it is attractive and not confidential.
- Identify the job title.
- Briefly describe job duties.
- List experience, knowledge and education needed to effectively perform the job.
- Provide clear instructions for applying or contacting your firm.