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Home-based business publicity

Question
How can I get publicity for my home-based business? 
Answer
The best way to get publicity for your home-based business is to do what the "Big Boys" do: Generate P.R. Public relations is the process of reaching out to the media to generate news about your business.

With P.R., you must:

1. Do something newsworthy. Launch a new product or service, achieve a notable sales milestone, help out a non-profit organization, win an award, etc. Then...

2. Write a good press release (if you can't do it, get a professional to do it.). A press release tells the media the Five Ws and One H of your business or achievement (Who, What, When, Where, Why & How). AND it tells them how to get in touch with you.

If you don't think you've done something newsworthy lately, consider this: Starting a unique home-based business is one of the best news stories around. 
Brain Trust contributor: Co-Author of The 30 Second Commute
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