Home-based marketing efficiencies

One of the most effective of the many ways to stretch your marketing budget is to find other home-based business owners whose businesses compliment yours - and do some joint marketing. Pooling your resources will give you more opportunities than trying to go it alone.

For instance: a massage therapist, a reflexologist, and a herbalist can do cooperative marketing as a "wellness group" - even though they're individual businesses. Their services compliment each other, their joint database and combined marketing budget is three times as large than anything they'd do alone. Any marketing expense and effort split three ways is more effective than three small efforts.