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Home-based service pricing

How do I price my home-based business services? 
The fundamental elements of pricing any product or service are:

- Cost of acquisition and marketing by provider
- Market prices for similar offerings
- Perceived value by customer
- Profit margin for the company

Your service pricing should be no different. Be sure not to think of what you charge as a wage. Your pricing must have a factor in it for each of the above elements. 
Brain Trust contributor: Co-Author of The 30 Second Commute
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AskJim ID: 565